RUNE Destination Management ReImagined

Stategic Alliances

Destination Collaboration

The expanding role of mission-based partnerships for disruptive innovation.

Kelly O’Brien Burford, Innovation Architect

 A little over a year ago, industry leaders from across the globe adopted an ambitious set of new policy frameworks that formed a collective roadmap for the future: the Sendai Framework for Disaster Risk Reduction 2015-2030, the Addis Ababa Action Agenda for financing for development, the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs). These standards and interrelated frameworks were a step toward universal blueprints for leaving the planet we share in better shape for future generations. Today, millennial and post-millennial consumers increasingly demand responsible stewardship of natural resources and transparency of environmental impact throughout the supply chain and life cycles of the products and services they champion. Requirements for “Net Positive Strategies” in place of the make/take/waste designs of the past are transforming competitors into collaborators to meet goals.

Fjord’s annual trends report confirms that partnerships for goals that are universal, indivisible, inclusive and integrative are a currency with increasing dividends to the global consumer. People want and expect more for the data they share and full transparency for how that data is used in making decisions that impact them. Regulations for how data is shared across applications and geography increase pressure on technology providers to demonstrate compliance on behalf of clients’ subject to regulatory audits. Data from national and municipal governments, civil society, and industry will be combined and used to drive implementation of multi-provider solutions that tackle algorithm bias, poverty and environmental concerns we cannot solve in siloes.

The circular economy is upon us and reverse logistics, repair, disassembly, and end-of-life experiences now feature as prominently in the product or service experience as buying. Designing and deploying creative solutions to meet new demands is a new frontier for system integrators, supply chain management and change leaders from every vertical. Early adopters have much to offer in lessons learned and best practices that may be leveraged for others looking to form similar partnerships. Corporate strategy is no longer the purview of the C-suite alone as we all have a stake in the outcome.

Industry specific conferences are not designed to address the kinds of challenges most brands are facing and demand for more integrated experiences creates new opportunities in corporate destination events. Alliances between industry leaders and experts in compliance, data sharing, security and workforce transformation are the foundation for partnerships that are leading the way toward realistic attainment of shared objectives. The need to unplug and meet one another on truly human terms is another driving force. Demand for “tours of the possible” from experts in everything from workforce transformation to automation and supply chain management create compelling opportunity for ecosystem alliances in places like Reno/Tahoe. Here we have industry leaders from Microsoft and Google collaborating with experts and system integrators from Accenture, Tata and Deloitte in one of the most beautiful natural settings in the world. Problem solving through activities that stimulate creativity and remove barriers feature prominently in the destination experience of Lake Tahoe at Rune D.M.C., where sharing the mission and rewards are as lasting as the memories forging the alliance.